Terms

1. Using the site

What you find on geo-milan.com describes, honestly and in good faith, how I worked on the day I wrote it. It is information, not legal, tax or business advice; using it outside an active engagement falls to your own judgement and your own risk.

I ask you not to vacuum up the site text wholesale, not to reconstruct from the public pages my way of reading answers, and not to republish long passages without credit. A link to a page, or a quotation with a clear attribution, is welcome and you need not ask me first.

2. The contact form

Sending the form opens a conversation, not a contract: it sets out neither an offer nor an obligation, on either side. It is simply a tidy way to hand me the context of your case. I reply when that context lets me say something useful. Having sent it grants you no automatic right to a precise answer, a fixed timeframe or a service.

I may also say no to a message: it can fall outside what I examine, my availability at that moment may not stretch to it, or there may be another practical reason. A no is never a verdict on your studio, your showroom or your agency; almost always it comes down to fit and to the time I have free.

3. The shape of an engagement

A paid research or correction engagement starts only after we have both signed a written agreement. It is that agreement which sets scope, expected results, schedule, fees, payment terms, confidentiality, intellectual property and how disputes are handled. These site terms do not replace it.

An engagement reads the public web evidence about your firm — your own About, service and project pages, your map listing, your brand lists, your location pages, your profiles on industry directories, the fragments of articles and guides that name you — and shows where the wording or the visible elements make you hard to name, place or classify right in an AI answer. Every pointer latches onto a concrete, visible element, never onto a vague idea of brand; the Italian version and the English one are compared so they tell the same story; and no part of the engagement promises to steer rankings or citation share. If an instruction clashed with this way of working, the engagement is renegotiated or stopped, not bent.

4. No guaranteed results

The way a business surfaces in answer engines and in search depends on forces no one fully holds in hand: the behaviour of the models, the rules of third-party platforms, the changes you decide to make, the market and the plain passing of time. So nothing is promised here — not a place in the results, not a citation by a model, not a recommendation, not any given AI behaviour. What the engagement does is read the public evidence, cross it across sources and between Italian and English, and flag the wording and visible elements most likely to get your business read correctly. Results stay out of my hand, and the concrete, bounded expectations go in writing into the agreement.

5. Liability

For free use of the site, my liability is limited to the fullest extent the law allows. For paid work, it is laid out and capped in the written agreement. None of this erases liability for wilful misconduct, fraud, gross negligence or anything the law will not let be excluded.

6. Governing law

Use of the site follows the law of the place where I am established, except where consumer law grants you a more favourable forum. For a paid engagement, the governing law and the competent court are set by the written agreement.

7. Changes to these terms

These terms I revisit as my way of working changes, and the one in force is the version carrying the "Updated" date at the top. A change that touches an engagement already open I tell directly to the client involved; a change to the site alone simply appears here.

Contact

Any question about these terms reaches me at hello@geo-milan.com.